AEO Vs SEO
The past 25 years of internet have cemented Search Engine Optimization (SEO) as the key to being found in a Google search.
Then along comes AI and the easy to use ChatGPT, Claude, Perplexity, etc.
Your 2026 focus should be Answer Engine Optimization (AEO).
- Good SEO helps people find your business using a keyword search.
- Good AEO positions your business as the authority in response to a question.
If your next customer asks ChatGPT a question, and you want your website to be cited as a source for the answer, then you need your website optimized for AEO.
There Is Good News
Good AEO starts with good SEO, and if we built your website, you are off to a great start! If we did not build your website, there is still plenty of good news!
Traditional SEO focuses on keywords, links, ranking positions and click-through to your site.
AEO emphasizes being the answer, not just ranking. It uses structured data so AI systems can understand, trust and cite your
content.